Event Planner Sheet
This is Event Planner at a glance. For the actual Planner doc click here
Studio Events Planner
*Make a copy in the your studio Google Drive of the Event Planner Sheet doc and fill out digitally to help plan each new event. Every item does not need to be completed, just considered.
For complete details on how to do & what to take to an event outside the studio click here.
Event Title:
Date(s) and time:
Participating Studio:
Theme:
Goal (be specific):
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Lead Generation / Referrals (how many?)
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Partnership relationship building / community participation / brand awareness (give details)
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Member Appreciation (birthday? milestone? referring?) community?
EVENT BUDGETING:
*Can we negotiate anything below for trade (ask you RM) or get it donated??
Venue fees?
Supplies/Decorations?
Food/Drink?
Giveaways?
Payroll? (Estimate 1 hour for setup + 1 for take-down for 1 employee at $15 per hour. Explain if different. Then add hours needed for SAs and SPs)
Any other expenses not included above?
Total Estimated cost of the event?
RETURN ON STUDIO INVESTMENT: How much do we estimate this will return the studio?
How many leads do we hope for added to Club Ready?
How many demos do we hope to schedule?
Is there another goal also?
Social Media Followers? _________
Revenue? (Single sessions sold, Gift Certificates, Memberships sold on the spot?)
Future Estimated Members?
Who else will benefit from this event?
Is it wise to do this event?? How can it build the studio?
EVENT FLOW
Describe what will be happening:
LOGISTICS:
What employees are needed for the event?
Are they available / schedules blocked? Travel and prep time accounted for?
Are the right vehicles / transportation available?
Are other vendors / partners needed?
PROMOTION:
How far ahead are we committing to do this?
Emails set? two weeks ahead? One week? Two days? Day of event? During event?
Text blasts set? One week? Two days? Day of event? During event?
Social media content ready / posted? One week? Two days? Day of event? During event? After event? With our partners? Capturing pics and videos during event for later content?
APPROVAL:
Is this event proposed or approved?
By studio LSA?
By RM?
Are we excited??!