ASK for Referrals!

People who love Stretch Zone have friends that would love Stretch Zone!
One of our Rockstar Draper employees (Marcus) used to be in membership sales for gyms and would ask every single person for a family or friend reference. He would go about it like this "So now that you’re getting started, do you have any close family members - maybe parents or spouse or older kids - that you know could benefit from this as well? Take a moment and think of someone for me..."
Have a piece of paper and pen ready, with your pen sitting on the piece of paper just like you’re waiting patiently for them... "possibly even a friend or a coworker that you’ve heard or dealing with similar things or struggling with some aches and pains...". Get their name down and just put them in the system. Call them immediately and try and get them in.
Marcus says "I had all of my memberships team do this and we would have around about 100 references added in by the end of the month every month from being unwavering about this. Of course not everybody joined, but I did have a multitude of new memberships added into our system every month from these references. You’d be surprised- some people will write down a full list of people. I would have someone that would write like five or six references like "oh I got another one! Oh yeah, yeah - let me pull out my phone and go through my contact list. I’m sure I’ve got some."
The big question to ask is-
"WHO DO YOU KNOW THAT WOULD LOVE THIS AS MUCH AS YOU DO?..."
"Great!... anyone else?"
Make sure to let our members know there is something in it for them too - we thank them for sending their friends and family our way with Flex Points toward merch and free stretches!
If you sit with them a few moments with their app open, they can see just how easy it is to send an invitation through their phone and earn points for doing it... and more points if their friend joins and they can have a stretch buddy to come in with to help them stay on track for their goals!
Asking for referrals is important any time of year, but especially during the holidays as online ads get more expensive and temporarily yield fewer leads. Plus, referrals have a significantly higher chance of joining once they try it because they already have a testimonial of their friend in mind telling them how great it is.
Whether you are writing down names and numbers or directing them through the app, set yourself a habit of spreading the word helping our studios grow, our practitioners stay busy, and helping everyone we can through assisted stretch!




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