Digital Advertising
Need leads? Ok! We have a professional digital marketing agency that runs thousands of dollars worth of ads for us every month!
To get the best leads, we want to connect quickly and clearly with those that benefits most from our services and are most likely to buy memberships and stay long term. Specific, targeted ads can really help, especially if we find at times that a less than ideal demographic begins to frequently come through our system.
Help provide our digital marketing vendor make our ads more compelling. Use the guidelines below for success in getting our ads approved through Stretch Zone corporate.
Film 30-60 second testimonials: whenever someone gets off the table and is excited about how great they are feeling, take a moment to ask if they'd be willing to share their experience.
"We love that you're experiencing such big improvements in how you feel! We are constantly trying to get the word out to more people just like you who suffer with [the problem they came to us to solve]. Many people don't know that we are such a great alternative to shots, surgeries, etc that they may be considering. Would you be opposed to saying again what you already said just now for a quick 30 second video? I think it could really help us find those people that are looking for relief like what you have found. Could we do that real quick on your way out?"
After capturing a quick 30-60 second video (up to 3 minutes is really fine), have them sign a quick Media Release Form inside their client file. Go to Profile -> General -> Choose From Available Presentations -> Photo Release
Make Notes in their account that they have helped us with that and the date. In keynotes also note it so as we get more we can see who has already helped us and continue to be grateful for their help
Other helpful film and images;
film silent "B roll" scenes of things in studio like
people getting stretches (any stretches that you see in a corporate Stretch Zone post are fine)
people having happy conversations at the front desk, waiting area or consult area
people thanking their practitioner
especially local studio inside and outside
especially local faces of our members and employees
special events pans
things happening in studio (fun sock theme days, decorating for holidays, etc
Focus on capturing footage that our ideal clients would resonate with;
does what we look for appeal to seniors? mobility, hobbies, living pain-free
athletes? for endurance, performance, recovery, or injury prevention
both men and women, and also professional or teen athletes (14+ years old)
No claims - just stories of what assisted stretch here has done for them and if they'd recommend us!
When you have captured the image or video content, upload it to the shared folder for Latitude Park and send an email to Jennifer at stretchthislife@gmail.com so she can have our contact there find our submission and begin to work with it.
Latitude Park Shared Folder links;
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